Adult Swim, Super Deluxe, An Online Comedy Network
Role UX, Brand and Creative Strategy, Direction and Design
Laughing Matters Before the Tibetan sand art of Snapchat, before Instagram, there was Adult Swim's online comedy network "Super Deluxe." And hey, no big deal here, just rebranding an online comedy brand practically from scratch for the most cynical audience, 18-24yr olds, that are consuming content in a fragmented way; on their mobile phones, niche sites, social networks, blogs, etc.
By the time we we're done we reworked the site design, online marketing, event promotions, social media, and co branded game materials.