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After seeing the film Beautiful Losers at the SXSW film festival it became apparent that this film needed to be shown back home in Atlanta. Why? To inspire others within the Atlanta creative community. How so? With a film that captures the independent spirit of creating art and design on your own terms without the establisments help and with Atlanta, a city that is often overlooked by that same establishment, the parallels were clear. Working with the tremendous help and endorsement of the AIGA and Sparks Grove we secured the film at The Plaza Theatre, developed an art show for the screening with the Mint Gallery, created promotional materials around it, and hit the street to create a word of mouth campaign. |
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