Brand Awareness Campaign
Role Creative Strategy, Concept and Art Direction
Don’t you wish things we’re just a lil more help-ier sometimes, especially your marketing software? HubSpot sure does. To shed light on HubSpot’s ethos of “always be helping customers" we looked at the other side of “help” in this 30 second spot, when well intentioned help turns out doing anything but.
Parlor Skis, A Customer Story
Role Creative Direction
Parlor Skis is a Boston-based custom ski manufacturer founded by three young entrepreneurs who share an affinity for building products and a passion for skiing. They found a solution within HubSpot CRM to manage both their sales cycle and ski production system, and have since quadrupled production within one year.
15 Thousand Thanks
Role Creative Strategy, Direction & Storyboarding
If you ask anyone at HubSpot, they’ll tell you: we love our customers. All 15,000 of them! To celebrate this momentous milestone in a truly HubSpotty way, we gave 15,000 thanks (in the form of orange ping-pong balls, of course) to each and every one of our 15,000 customers.
State of Inbound, 2016
Role Creative Strategy, Direction & Design
The face of inbound sales and marketing will irrevocably be changed in the next five years. Furthermore the way consumers interact with content along with the shifting expectations around more personalization and customization will change. HubSpot, being a leader in the Global inbound movement understands that, which is why we release globally and on an annual basis, The State of Inbound.
Japan Office Opening
Role Creative Direction
HubSpot wanted to go big in Japan and therefore needed to make a splash with the new office opening in Tokyo beyond just the usual fan fair of C-level executives meeting and greeting. So in an effort to ingratiate ourselves within the Japanese market we focused heavily on business cards as well as other printed materials that acted both as informative materials as well as keepsakes for visitors to the new office.
Role Creative Strategy, Concept, Art Direction and Design
Academy is the educational arm of HubSpot that enables marketing and sales entrepreneurs to become certified, agnostic of our products, in the inbound methodology. Problem was Academy was pretty much a best kept secret. They needed an awareness campaign idea brought to life through social media minded videos, print oriented ads delivered on Pinterest along with supporting blog posts.