UNFOLD MEDIA
Inciteful Stories. Driven By Design.
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GitHub Branding

Our idea “Universe is the path to the future

Our solution in rebranding Universe 2018 was to create signature exhibits with GitHub’s developers and community mascot, Mona Lisa Octocat placed directly at its core.

Role: Creative Director and Strategist

Return to GitHub Brand Platform page

Branding

Branding

We wanted to weave in a bold simplicity with color, type, imagery, and form that would convey our brightly optimistic narrative. To accomplish this, we resolved to a color scheme that’s as diverse as our community. Crafted a new logotype which echoed the cubes of GitHub’s contribution graph. And developed environmental graphics, signage, and print collateral materials (maps, lanyards, tote bags, notepads, etc.) that were accessible for all attendees.

Ticket Giveaway

Ticket Giveaway

Ahead of Universe, we ran a Twitter scavenger hunt giving fans a chance to have their own “Willy Wonka Golden Ticket” moment and attend Universe, hosted at the Palace of Fine Arts in SF, for free.

Entrance and Registration

Entrance and Registration

Upon entry, we wanted to create a wow moment and transport attendees to a bright and luminous event. Thanks to this sponsored artist installation leading to registration there is more than light at the end of the tunnel.

Main Stage Design

Main Stage Design

We designed our main stage to both echo our contribution graph imagery and our brand campaign Building the future.

Brand Campaign Exhibit

Brand Campaign Exhibit

We highlighted and celebrated ahead of and at Universe 2018 what’s possible when developers from all around the world come together on GitHub to create, share, and iterate on something bigger than themselves.

These videos culminated both online and at an on-site exhibit under the campaign moniker "Building the future." Attendees visiting the exhibition could learn more about each developer featured, and hopefully, leave a little more inspired.

These same videos opened each day of the event setting the literal stage.

See the Brand Campaign work here

Set Pieces

Set Pieces

Inflatable Mona Lisa the Octocat tentacles helped frame and move attendees through given areas of our event.

Attendee Materials

Attendee Materials

We extended our branding across registration badges, agenda pamphlets, notebooks, stickers and much more.

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