UNFOLD MEDIA
Inciteful Stories. Driven By Design.
Octocat Figurine

GitHub Brand Experience

Our challenge was “How can you give a voice to members of this community through the lens of GitHub?”

Our idea “Mona is your alter-ego”

Our solution ahead of and at Universe, was to give members of the GitHub community a custom way to represent themselves on and off GitHub through the image of Mona, GitHub's curious, inventive and fun-loving mascot.

Role: Creative Director and Strategist

Return to GitHub Brand Platform page

Octocat Figurine

Octocat Figurine

We modeled and designed the packaging for a customizable blank vinyl figurine entitled "Blanktocat." The perfect adornment for that empty spot on a developer’s desk.

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Octocat Generator

Octocat Generator

We created an online and on-site installation at Universe entitled "My Octocat." My Octocat is a fun app where developers can create their avatar to be shared and or uploaded to their GitHub profile, using hundreds of custom illustrations and icons.

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Printed Octocat Stickers

Printed Octocat Stickers

Custom stickers for custom Octocats

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Octocat Twitter

Octocat Twitter

To help give our community of developers a louder voice, we launched Mona Lisa the Octocat's Twitter account at the same time we launched the figurine and generator.

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