UNFOLD MEDIA
Inciteful Stories. Driven By Design.
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NBA Hoop Troop Web Site, Games and Video Remixer

Role Creative Strategy and Direction, UX, and Design

Real Superheroes
The NBA is a place where players like Lebron soar skyward, Kobe twists like a tornado, Nash dashes past, Popovich makes game plans and Costas keeps us all thinking about scores and player stats along the way. It’s a game that has both power and skill. Thats why the new NBA Hoop Troop site redesign is a place where we celebrate these heroes, make kids the heroes through an array of games featuring the hoop troop gang, put kids closer to the action and their hero’s achievements, giving them one more reason to be life long lovers of the game we simply call, basketball.

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