Our first inbound marketing tiger team performed a content rate optimization test project, based on inbound marketing best practices. Our project goal was to develop a series of landing pages built specifically for the AI conference in San Francisco, CA. Each landing page contained a CTA to “register" for the AI conference along with applicable content offers listed in our register "thank you” page(s). We used a multi-variate testing method to determine which content and designs drove more leads. The outcome of which now informs how we do lead-gen pages company wide.