UNFOLD MEDIA
Inciteful Stories. Driven By Design.

O'Reilly XD, Validate

 

We measure how a design or solution stands up to the KPIs and benchmarks laid out in our Lean UX Canvas. This includess a mix of qualitative surveys and analysis of quantitive data provided by our analytics tools.

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Our first inbound marketing tiger team performed a content rate optimization test project, based on inbound marketing best practices. Our project goal was to develop a series of landing pages built specifically for the AI conference in San Francisco, CA. Each landing page contained a CTA to “register" for the AI  conference along with applicable content offers listed in our register "thank you” page(s). We used a multi-variate testing method to determine which content and designs drove more leads. The outcome of which now informs how we do lead-gen pages company wide.

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